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Is printed mail still relevant today?
Studies* show recipients feel valued when they receive postal mail and retain higher recognition of your message and brand. Recipients also appreciate that they are able to peruse your message at their convenience.
*Epsilon Channel Preference Study 2012, Millward Brown: Direct Marketing and Brand Recognition
Why choose relationship marketing?
It truly does cost more to attract new customers than it does to retain the interest of a customer already familiar with you. Customers already familiar with you are also a great referral resource. There’s no stronger form of marketing than word of mouth, so staying in touch with customers has a potentially larger payoff than just that one customer. You don’t want to lose customers for any reason, but to lose one and their potential referrals because you seem disinterested, or you are no longer top of mind with them, doesn’t have to happen.
Why choose DMS Marketing Inc.?
In short, we are here to help your business and we care about your success. We want to make sure that you are using the most effective marketing tactics and that our services enable you to focus on your business rather than just the marketing of your business.
How is your program different from other real estate newsletter companies?
- Our people have real estate sales and management experience and have achieved success employing a relationship building philosophy.
- We offer a wide range of products and services with varying degrees of customization from centre page inserts to changing out articles and adding your own content.
- We can create personal artwork (not stock) and can incorporate a pre-existing brand.
- We work to create a unified look for all your pieces.
- We have 30 years experience in the real estate marketing industry. We use that experience to consult with you and ensure the marketing products you choose fit your marketing plan and accurately represent you and your business.
What kind of results can I expect?
Our programs are designed to strengthen relationships with your contacts, keep you relevant and top of mind, free up your time to focus on your business and market you in a professional manner.
What type of content is provided for the newsletters?
Our real estate newsletters are written to be mini-magazines. The content is relevant to everyday living with articles focusing on the latest decorating trends, home renovation ideas, home upkeep tips, how-to articles and the option to include local real estate statistics. If you would like to include personal content, you have the ability to do so with our various customization options.
Can we put in our own article or information?
We have a number of different customization options available. With all of our MINI-MAGS you can include your own information on an 8.5″ x 11″ centre page.
Who should I include on my mailing list?
Add anyone to your list that you’ve done business with or that you have a relationship with who might do business with you in the future. Try the memory joggers to help you build a comprehensive list.
What do I need to have ready for my mailing?
1. Your mailing list preferably in .xls or .csv
2. A high resolution photo (min 4″ x 6″, 300dpi)
3. Any awards or designations you would like to include
Can I make changes to my list online?
Yes, you can update your personal mailing list anytime, 24/7, by logging in above. If you require login credentials, contact us.
What if I don’t want to make my own changes?
DMS Marketing Inc. will be happy to make the changes at no additional charge to you.
Can I use my own branded artwork?
Yes, simply send us your high-resolution files and we can use your branded artwork. If you don’t have branded artwork, DMS Marketing Inc. will design your personalized artwork for you.
Can I use my own distribution?
We do allow our Flexletter to be purchased for self-distribution.
I work on a team; can we have more than one picture?
Yes, we have many examples of our prepared artwork with multiple agents in one personalization area.
I work on a team; can we keep separate lists but use the same artwork?
Yes, we can set your team up to each maintain separate mailing lists, but all use the same newsletter artwork.
Are we locked into a contract?
No, there are no contracts and no annual membership fees. Pricing is based on frequency and options selected, please contact us to learn more.
How is payment accepted?
Visa or MasterCard are accepted.