Times, they are a changing

IKEA: Experience the power of a bookbook™

This video of IKEA’s bookbook™ is funny and pertains to our line of work so we thought we’d share it with you!

For years everything has become more technical, interactive and maybe complicated (to some.) The fact that a tactile message (like the IKEA bookbook™ or a Mini-Mag newsletter) is simple, appealing and full of information relays to the fact that direct mail is an important part of your marketing mix.

Canada Post Corporation has done a few in-depth studies recently about direct mail and the affect it has on consumers. They (and we) strongly believe that incorporating direct mail into your marketing mix will greatly enhance your message and brand recall.

Here are some facts:
  • 66% of people keep mail they consider useful* (be sure to provide value in your messaging)
  • 57% of people feel more valued when brands contacted them through mail (invest the effort to connect this way)
  • Combining digital and direct marketing increases brand recall by 10% (mixed media helps get you recognized)

Give us a call (1-800-309-1747) to find out how we can help add direct mail to your marketing mix.

*Source: Canada Post Smartmail Marketing research

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